![]() Increase Website Authorityįeatured snippets can also help increase your website’s authority. However, Engine Scount did not mention anything about revenues in their study. That is more than 1/3 of the page, which is pretty awesome. Moreover, a recent study by Engine Scount shows that featured snippets got 35.1% of the total click share of search results pages. In 2017 Search Engine Land noted that the click-through rate (CTR) on a page with a featured snippet increased up to 8%, increasing organic traffic revenue by more than 600%. ![]() This can result in increased sales or other conversions for your business. If someone is looking for an answer to a question, they may be more likely to click on your link if it is featured than if it is not. Boost Conversionsįeatured snippets can also help boost conversions. This can attract attention to your website and result in more clicks. When you have a snippet that is featured, it will show up in search results with a box on the right-hand side that contains the answer to the question posed by the user. Increase Website Trafficįeatured snippets can help bring more website traffic. Here are the top 3 benefits of featured snippets: 1. Featured snippets are a great way to get your content featured at the top of the search engine results pages and be noticed by your ideal clients.īelow is an example of a featured snippet. To be eligible for a snippet, your content must meet two criteria: it must be clear and concise, and it must be the best answer to the user’s question. Snippets are generated based on data from Google’s Knowledge Graph and from user queries. Snippets are a box that contains a summary of the answer to a user’s question or query, as well as a link to the page from which the answer was taken. What Are Featured Snippets?įeatured snippets AKA (Position 0) is the result that shows up before position 1 on Google and takes more space on the page. Featured snippets are displayed in the search engine results pages (SERPs) of Google, Yahoo!, and Bing, and they can be a great way to attract new visitors. Getting your website shown in a featured snippet is an effective way to raise awareness of your site and encourage website visitors to click through to your content.
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